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A billionaire fights meth addiction in Montana. Next time on NOW.
When Tom Siebel, a billionaire software developer and part time
Montana resident, learned the devastating effect methamphetamine
addiction was having on the big sky state, he decided to use his
successful marketing techniques - and 20 million dollars from his
own wallet - to "un-sell" the deadly and highly addictive drug.
It's called the Montana Meth Project. On Friday, August 31 (check
your local listings), NOW's David Brancaccio talks with the venture
philanthropist about blitzing the state with stark and shocking ad
campaigns designed to drag meth use out of the shadows and get into
the faces of kids. The results are promising, and his idea is
spreading around the country.
Also on the show, another "Enterprising Idea": a business model
focusing on ethnic foods that's creating local jobs for Boston's
inner city.
To complement this week's show the NOW website at
www.pbs.org/now will offer access
to the Montana Meth ad campaigns, statistics on methamphetamine
use, and an exclusive interview with the Partnership for a Drug
Free America CEO on what it takes to fight meth addiction.